This paper explores the concept of "homocapitalism" in the video game industry, focusing on how LGBTQ+ themes are used to drive profits through microtransactions in online multiplayer games like The Elder Scrolls Online (ESO) and Dead by Daylight (DBD). It examines how LGBTQ+ representation is incorporated into these games-both through cosmetic items and character backstories-and how it reflects broader capitalist trends in gaming. While such representation is celebrated by the LGBTQ+ community, the paper critiques how it commodifies identity, fostering consumerism under the guise of inclusivity, and perpetuating the notion that acceptance can be purchased.

Keywords: LGBTQ+; Video games; cultural studies; media studies; queer theory.

本文探讨了视频游戏行业中“同源资本主义”（homocapitalism）的概念，重点关注LGBTQ+主题如何在《上古卷轴在线》（The Elder Scrolls Online, ESO）和《黎明杀机》（Dead by Daylight, DBD）等网络游戏的微交易中被用来驱动利润。文章分析了这些游戏中是如何将LGBTQ+形象融入其中——无论是通过化妆品还是角色背景故事，并探讨了这种做法如何反映游戏行业中更广泛的资本主义趋势。虽然这种代表形式受到LGBTQ+社区的欢迎，但本文批评其商品化身份的方式，在包容性的幌子下推动消费主义，并延续着可以购买接受感的观念。

关键词：
LGBTQ+；视频游戏；文化研究；媒介研究；酷儿理论。