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"I should" Does Not Mean "I can." Introducing Efficacy, Normative, and General Compensatory Green Beliefs

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Compensatory green beliefs (CGBs) denote beliefs that unsustainable behaviours can be compensated for by performing other sustainable behaviours. We propose to differentiate between efficacy, normative, and general beliefs (ECGBs, NCGBs, GCGBs). ECGBs refer to... ...