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From achievement to power: David C. McClelland, McBer & Company, and the business of the Thematic Apperception Test (TAT), 1962-1985

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During the 1960s, Harvard psychologist David McClelland focused his research and business endeavors on increasing the need for achievement in small businesspeople, with the goal of fostering economic success in the developing world. However, by the early 1970s... ...