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American journal of preventive medicine. 2019 Feb;56(2 Suppl 1):S49-S56. doi: 10.1016/j.amepre.2018.07.041 Q14.52025

"The Real Cost": Reaching At-Risk Youth in a Fragmented Media Environment

《真实成本》：风险青年离散媒介环境中的接触问题 翻译改进

Suzanne Santiago  1, Caitlin Mahoney  2, Michael P Murray Jr.,  3, Gem Benoza  4

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作者单位

  • 1 FCB New York, New York, New York.
  • 2 Initiative, New York, New York.
  • 3 Office of Health Communication and Education, Center for Tobacco Products, U.S. Food and Drug Administration, Silver Spring, Maryland.
  • 4 Office of Health Communication and Education, Center for Tobacco Products, U.S. Food and Drug Administration, Silver Spring, Maryland. Electronic address: maria.benoza@fda.hhs.gov.

    • DOI: 10.1016/j.amepre.2018.07.041 PMID: 30661525

    摘要 Ai翻译

    In 2014, the U.S. Food and Drug Administration launched its first youth smoking prevention media campaign, "The Real Cost," with the goal of preventing cigarette smoking among at-risk youth aged 12-17 years in the U.S. This paper examines how the paid media strategy was developed, implemented, and refined between 2013 and 2016. Specifically, this paper discusses how research and best practices informed the media targeting strategy used to implement a multi... ...点击完成人机验证后继续浏览
    Copyright © American journal of preventive medicine. 中文内容为AI机器翻译，仅供参考！

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    期刊名：American journal of preventive medicine

    缩写：AM J PREV MED

    ISSN：0749-3797

    e-ISSN：1873-2607

    IF/分区：4.5/Q1

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    "The Real Cost": Reaching At-Risk Youth in a Fragmented Media Environment